From the moment Guy Kawasaki hit the stage at our Vistage 2010 CEO National Conference last night, he used his infectious smile both to explain and embody the art of enchantment.   His message was straightforward: If you’re trying to simply satisfy your customers and you face a competitor who is enchanting them, you don’t have a chance.   Fortunately for us, he shared some of his secrets as a prequel to his upcoming book, The Art of Enchantment (scheduled for release in March 2011).

Guy reminded us that enchantment starts with a big smile, not the “Pan-Am smile,” as he described it, but one that calls upon the entire face, particularly the eyes.  While he warned that enchanting smiles will likely cause crow’s feet, they are lines which brighten the face, revealing a lifetime of real smiles and the positive energy burning within.  (The implicit message here is that there’s nothing more attractive than pronounced crow’s feet!)

Enchantment may start with a smile, but it certainly doesn’t end there.  And while nothing would make me smile more than to share the rest of Guy’s secrets, I encourage you to buy the book!  Let him ‘wow” you as a reader in the same manner he enchanted his Vistage audience!