Lya Sorano

Recent Posts by Lya

LinkedIn – an Underused Resource

LinkedIn – an Underused Resource

Bottom line (may I start with the bottom line . . ?): you need to be on LinkedIn , because your clients, Read More

The Three Deadly Sins of Social Networks: Avoid Them!

The Three Deadly Sins of Social Networks: Avoid Them!

Whether you prefer LinkedIn or Facebook – the former more B2B and professional, the latter more B2C and Read More

Social Media and the Generational Divide: Is it Real?

Social Media and the Generational Divide: Is it Real?

Some years ago, I saw a cartoon in a magazine that showed a Boardroom, Chairman standing at the head of the table, members sitting on Read More