Marc Emmer
Marc Emmer is President of Optimize Inc, a Management Consulting firm specializing in strategic planning. Marc speaks, writes and consults throughout North America and is recognized thought leader on strategy. The release of Marc’s first book, Intended Consequences, was covered by Forbes, CNBC and Technology Today. Marc has facilitated over 150 corporate strategy sessions, and has been a trusted advisor to more than 30 Vistage CEO’s.
- Location
- Los Angeles
- Languages
- English
- Education
- Loyola Marymount
Fun Facts
Recent Posts by Marc
They taught us in business school to be attentive to the Pareto principle; also known as the 80/20 rule. Pareto states that 80% of outcomes Read More
One must contemplate the distinction between branding and rebranding. Rebranding is often miscast as an exercise in repairing one’s reputation. Some rebranding efforts focus Read More
I just recently wrote in this space about the housing market’s affect on our broader economy. It appears as if real estate is the Read More
In our strategy work, we often help clients flush out potential future scenarios based on facts already in evidence today.
Consider health care (for example). Many Read More
Everybody wants to develop the next iPad app. Inventing things is a great way to impress your friends. But sometimes crafting strategy is more tepid. One needs Read More
You would have to be living under a rock not to have heard about the grass roots effort to capture Joseph Kony of the Lord’s Read More
Organizations find a cadence for planning and execution. For some, planning their business is rhythmic and routine, and for others more ad-hoc and choppy.
The discipline Read More
Globalization has enabled unprecedented hyper-competition, and all types of dynamic comparative pricing models. Yet pricing within many segments of our economy appear like something from Read More
I have been accused of being the eternal optimist. Guilty as charged. Our economy seems to have turned a corner; employment is gaining steam Read More
There are many ingredients required to develop and execute a successful strategy; none more important than discipline. Disruptive innovations that reshape an industry are rare. Read More
For most entrepreneurs, it has actually been a pretty good year. One wouldn’t know it based on reading the papers.
Housing and construction remain depressed. Read More
I believe this is a defining moment in our history. Our nation is in a fight for its soul. What kind of country do we Read More
About 4 years ago, our firm began to implement an enterprise system. Several months into the project, I had to hit the abort key. The software Read More
Whenever they call a day “black”, you know something bad is going to happen. On the Friday after Thanksgiving, I wanted to vomit. Not because Read More
Businesses constantly struggle with capacity issues. Manufacturers seek access to the ideal manufacturing capacity, and service providers look to employ the optimum number of employees. Read More
As evidenced during the Arab Spring, and earthquake in Japan, we are often unable to recognize the magnitude of events as they unfold. Such could Read More
And now for my very favorite quote of the year, offered by Nissan CEO Carlos Ghosn. In reference to the Nissan Leaf, a zero emission vehicle, Read More
There are simply no superlatives that could possibly describe the achievements of Steve Jobs. As a technologist, he was JFK, Michael Jordan and Jimmy Hendrix in Read More
The 20 point drop in the Vistage CEO Confidence Index this year is shocking, but not unexpected. Vistage CEOs Read More
There has been the occasional business leader whose reign has been magical (Welch and Jobs come to mind). Yet their business often fall to sustaining enterprise Read More
One of the bi-products of our caffeine crazed, media blitzed economy is that we have virtually no attention span. It is as if we have Read More
Google’s behemoth $12.5 Billion acquisition of Motorola’s phone business set a salvo across the bow in technology circles. Google’s largest acquisition raises the stakes in Read More
Everybody likes to think of themselves as a strategic thinker. From advisory board members, to CPA’s and marketing consultants, lots of people list “strategic planning” within Read More
In Outliers, Malcolm Gladwell asserts that one needs to invest 10,000 hours in an activity in order to become an expert. I take solace in Read More
I recently had a conversation with a CEO who was lamenting about the disparity between public company valuations and those of privately held concerns. As Read More
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