Andrea Simon

Corporate Anthropologist - President and CEO of Simon Associates Management Consultants

Andrea J. Simon, Ph.D., corporate anthropologist, is President and Founder of Simon Associates Management Consultants (SAMC), a consulting company focused on helping companies grow through change. With over twenty years of experience as a senior executive with financial services and healthcare institutions and her academic research and experience as an anthropologist studying change, her vision is to help companies discover new ways to “see, feel and think” about their businesses. 

Andi applies the theoretical approach of Blue Ocean Strategy® to help companies better identify unmet needs among nonusers and create demand in new market space.  A trained, certified facilitator in InnovationGames®,  she uses meaningful  play and gaming to work with companies—and even with communities– to develop  creative solutions to respond to changing business environments

Additionally, she often finds that during changing times corporate cultures are out of sync with the need to transform a company’s business ventures. Applying approaches well-researched and validated, she is particularly effective at understanding how to help companies diagnose and change their culture. Using a proprietary ChangeMap™ process, SAMC helps companies develop their change strategy and implement it effectively.

Previously, Andi was an Assistant Professor and director of the School of American Studies at Ramapo College in New Jersey and in 2006 a visiting professor at Washington University in St. Louis.  Her work has received numerous awards and recognition for her branding and marketing, and she has appeared on ABC Good Morning America, Bloomberg Television, in Business Week and the Washington Post discussing her approach to change.  She speaks widely on “Change Matters” having presented over 140 speeches and workshops for Vistage International, Tec, and a wide range of associations from Family Firm Institute, to Marketing Organizations, National Association of Electrical Distributors, and the American Bankers Association, among others.

Fun Facts

Location
New York, New York

Recent Posts by Andrea

How Entrepreneurs Can Grow Through Mergers and Acquisitions

How Entrepreneurs Can Grow Through Mergers and Acquisitions

Are you an entrepreneur looking to grow through mergers and acquisitions (M&A)?  There is a lot of money out there ready to help you. But Read More

Why is Growing Harder than Shrinking?

Why is Growing Harder than Shrinking?

At several of our recent workshops, we have heard a groan coming from CEOs and particularly their executives, about how much harder it is to Read More

Business Growth: A Problem

Business Growth: A Problem

Remember: “What got you here won’t get you there.” 

I bet you all remember Marshall Goldsmith’s quote, and his book What Got You Here Read More

What if You Buy a Red Ocean?

What if You Buy a Red Ocean?

Do mergers and acquisitions work in these challenging times? What if your growth strategy was to expand your business through acquisitions, only then to find Read More

Resistant to Change: My Managers Don’t Want to Find a Blue Ocean?

Resistant to Change: My Managers Don’t Want to Find a Blue Ocean?

A former client called us recently about one of his divisions. It was “stuck,” he said in great frustration. As in so many cases after Read More

How to Do a “Blue Ocean Strategy®?”: Step 4

How to Do a “Blue Ocean Strategy®?”: Step 4

My hope at this point is that you have already begun your Blue Ocean Strategic exploring, that you have tackled your strategic canvas for today’s Read More

How to Do a “Blue Ocean Strategy®?”: Step 3

How to Do a “Blue Ocean Strategy®?”: Step 3

We recently presented a workshop on “Change Matters: How to Find New Market Space” at a Vistage group. The Chair introduced us by noting how Read More

How to Do a “Blue Ocean Strategy®?”: Step 2

How to Do a “Blue Ocean Strategy®?”: Step 2

We are working with a company’s entire leadership team that is really devoted to using the tools of Blue Ocean Strategic thinking to help them Read More

How to Do a “Blue Ocean Strategy®?”: Step 1

How to Do a “Blue Ocean Strategy®?”: Step 1

After completing my three-day intensive certification as a practitioner of “Blue Ocean Strategy®,” it became clear that the one chapter really missing from the Read More

Business Stalled? Maybe it’s Your Culture!

Business Stalled? Maybe it’s Your Culture!

Has growth slowed? Stalled? Gone in the wrong direction? Perhaps it is your Culture.

Are you ready to take a hard look at how you Read More

Randomness Awaits You

Randomness Awaits You

There is an adage among folks who work in innovation and creativity that the more ideas you have, the more likely you will have great Read More

Innovation: A Word You Love or a Way of Life?

Innovation: A Word You Love or a Way of Life?

At recent workshops I held on innovation, I was fascinated by the answer to my question: “Are you for innovation?” Everyone said “Yes!” But, when Read More

Can Games Help Your Company Innovate?

Can Games Help Your Company Innovate?

In my last blog I shared with you ways to Go Exploring to find a Blue Ocean Strategy®. I thought I would provide you Read More

Searching for Blue Oceans? Go Exploring!

Searching for Blue Oceans? Go Exploring!

Simon Associates’ has been doing work on Blue Ocean strategy for a number of years. As a corporate anthropologist our company is focused on helping Read More