Marc Emmer
Marc Emmer is President of Optimize Inc, a Management Consulting firm specializing in strategic planning. Marc speaks, writes and consults throughout North America and is recognized thought leader on strategy. The release of Marc’s first book, Intended Consequences, was covered by Forbes, CNBC and Technology Today. Marc has facilitated over 150 corporate strategy sessions, and has been a trusted advisor to more than 30 Vistage CEO’s.
- Location
- Los Angeles
- Languages
- English
- Education
- Loyola Marymount
Fun Facts
Recent Posts by Marc
We are at a unique intersection in history. Moore’s Law, The Hype Cycle and Rodger’s Bell Curve, cloud computing and big data are intersecting like Read More
There is one thing almost all entrepreneurs have in common; they want to grow. They seem to have an insatiable appetite for more; more customers, Read More
Not only did the U.S. economy generate 236,000 new jobs in February, sectors such as construction have found new found strength. While Read More
Smartphones and tablets have disrupted every industry, and we are moving towards a society where the vast majority of our tasks are completed on our Read More
Many entrepreneurial companies face challenges in calculating their true cost of doing business. The ability to overcome these challenges can create a significant competitive advantage. Read More
As the business press is buzzing about companies bringing back call centers and other services to the U.S., businesses should be thoughtful about what services Read More
It is that time of year when the prognosticators come out of the woodwork. Unfortunately, most are predicting a similar economic climate in 2013. Here Read More
Since Gartner introduced the “Hype Cycle” in 1995, technologists have been using it to evaluate emerging technologies. Yet today, entrepreneurs can utilize the Hype Cycle Read More
There are times when larger companies have a distinct competitive advantage as a function of their systems or scale. It is intuitive to entrepreneurs that Read More
Whenever they call a day “black”, you know something bad is going to happen. On the Friday after Thanksgiving, I wanted to vomit. Not because Read More
When considered as an industry sector, the internet contributes 4.7% to U.S. GNP. Some have characterized that as a big number, bigger than all of Read More
As a strategic planning facilitator, I am in the room while hundreds of strategic decisions are made each year. Naturally, entrepreneurs need to understand their Read More
The business press is buzzing about the impending “The Fiscal Cliff”, painting a daunting picture of the tax increases slated to go into affect on Read More
It is the natural order of things; categories evolve and mature. In the race to the bottom that has plagued so many industries, alliances that Read More
In my travels I have talked to many entrepreneurs who are standing pat, and waiting for the economy to start growing again. Our expectations may Read More
Amazon certainly has juice as a B2C (business-to-consumer) company, bringing about doomsday for Borders and others made irrelevant by best-in-class logistics. So what happens if Read More
Someone recently asked me what was the best business book I have ever read. I answered without hesitation. The 7 Habits of Highly Effective People Read More
Most of us have a lot to learn from the technology sector. A fundamental shift is underway, as many companies are recognizing the need to Read More
Let’s face it, most entrepreneurs are impatient and restless. Within the process of strategic planning, they tend to be dissatisfied with incremental improvements. Most seek Read More
In my travels I routinely ask CEOs to identify their “Unique Selling Propositions”. Most often, the response I hear is “superior customer service”. To provide Read More
My Vistage chair’s favorite saying is that the “cobbler’s children have no shoes”. This may be the case with many professional services firms who are Read More
I am proud to have authored one of the top 10 most popular posts in the history of Executive Street: The 3 Stages of Innovation Read More
We have all seen them: the caveman sales manager. They are Neanderthals, like something from a Geiko commercial. The old school sales manager comes from Read More
They taught us in business school to be attentive to the Pareto principle; also known as the 80/20 rule. Pareto states that 80% of outcomes Read More
One must contemplate the distinction between branding and rebranding. Rebranding is often miscast as an exercise in repairing one’s reputation. Some rebranding efforts focus on Read More
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