Marc Emmer

Optimize Inc.

Marc Emmer is President of Optimize Inc, a Management Consulting firm specializing in strategic planning. Marc speaks, writes and consults throughout North America and is recognized thought leader on strategy. The release of Marc’s first book,  Intended Consequences, was covered by Forbes, CNBC and Technology Today. Marc has facilitated over 150 corporate strategy sessions, and has been a trusted advisor to more than 30 Vistage CEO’s.

Fun Facts

Location
Los Angeles
Languages
English
Education
Loyola Marymount
Follow Me:

Recent Posts by Marc

Hiring Millennials on Their Terms

Hiring Millennials on Their Terms

I recently found myself in a conversation indicative of the generational divide. I was shopping for bands for my new Apple Watch in the Apple Read More

Managing from the Inside Out

Managing from the Inside Out

It is pretty easy for companies to be consumed by what is happening in the outside world. As professional strategic planning facilitators, we preach the Read More

5 Steps for Employers Experiencing the Human Capital Crisis

5 Steps for Employers Experiencing the Human Capital Crisis

Many companies have the same problem, they can’t find qualified workers.  A recent disappointing job report reflects an employment market that has expanded for 15 Read More

Innovation: Size Is No Excuse

Innovation: Size Is No Excuse

I had a remarkable if not surprising experience last week. It was a Sunday, and I was destined for a day of profound laziness.  I Read More

No Strategic Plan Survives its Collision with Reality

No Strategic Plan Survives its Collision with Reality

As a strategic planning practitioner I have heard every conceivable rationalization about why strategic planning is a bad idea. It takes too long; the world Read More

How to Deliver Sustainable Value

How to Deliver Sustainable Value

Those of us who run entrepreneurial companies suffer from a common affliction. We go to bed at night thankful for the abundance and flexibility that Read More

Man vs. Machine and the Retraining of America

Man vs. Machine and the Retraining of America

For some time, I have thought that amongst our country’s biggest problems, is that we have not retrained and retooled. Throughout the heartland, there are Read More

Black Friday: It’s Giving me a Headache

Black Friday: It’s Giving me a Headache

Every year around this time, I write about my pain, suffering and despair.  I am a strategist, and it is my job to help companies Read More

How “The Internet of Everything” Changes Everything

How “The Internet of Everything” Changes Everything

In my talks around the country, many B2B (business to business) executives have rolled their eyes at the mention of technology trends, such as relational Read More

Strategy is Both Art and Science

Strategy is Both Art and Science

I am often fascinated by how entrepreneurs approach the creation of strategy. There is something of a debate underfoot about whether instincts are more important Read More

Fusion Based Strategy

Fusion Based Strategy

CEO’s and their management teams must make impossible choices about where to deploy resources. Every incremental dollar of investment has a significant opportunity cost.

As Read More

Are you Building a Business; or Something More?

Are you Building a Business; or Something More?

I spent several years serving on a not-for-profit board that was recently honored for its work in my community. Our charter was to build schools, Read More

A Tale of Two Cities: The Haves and Have-nots

A Tale of Two Cities: The Haves and Have-nots

My travels recently took me to Easton, PA, a city of 27,000, fifty-five miles north of Philadelphia[i].  I found it to be a curious place, Read More

Why U.S. Manufacturing is Back

Why U.S. Manufacturing is Back

Much has been written about the loss of U.S. manufacturing overseas, but there is room for optimism. Gains in U.S. manufacturing (around 3.5% this year) Read More

Value Proposition: Prove it to Me

Value Proposition: Prove it to Me

In a world flattened like a pancake, markets are getting very crowded. With the proliferation of new entrants into a space, it gets harder and Read More

Lessons From a Fire

Lessons From a Fire

Last week I was at a client meeting right up the road from the center of the Vistage universe. It was a warm day for Read More

Leveraging Strategic Planning for Continuous Improvement

Leveraging Strategic Planning for Continuous Improvement

Different entrepreneurs engage in strategic planning for different reasons.  Many want to clarify their long-term vision, identify what markets to enter, or develop new product Read More

Growth Strategy: The Entrepreneurs Dilemma

Growth Strategy: The Entrepreneurs Dilemma

Most business owners want to grow. They intuitively know that growth yields significant benefits ranging from lower costs to higher enterprise values. The question becomes Read More

via hbr.org

Do You Have the Will to Scorecard?

Dashboards, scorecards and the like are standard fare in Fortune 500 companies.  For those companies with diverse offerings and unlimited resources, having unfiltered information about Read More

Is Your Human Capital Strategy Old School?

Is Your Human Capital Strategy Old School?

It’s rare that you read about management principles that are so counter to everything that you believe in, that you just shudder in disbelief.  Such Read More

What is Your Outlook for Trends in 2014?

What is Your Outlook for Trends in 2014?

I always point out that we do not have a crystal ball for the future, only facts already in evidence today. I am not a Read More

How Much Should You Spend on Marketing in 2014?

How Much Should You Spend on Marketing in 2014?

For years, there has been fervent debate on how much companies should spend on sales and marketing.  Entrepreneurs often struggle to find relevant benchmarks for Read More

Business Strategic Measurements Redefined

Business Strategic Measurements Redefined

In all walks of life, we use measurements that are convenient but not that useful. Weight is a horrible indicator of health (body fat, cholesterol Read More

Market Scope: How Broad Should it Be?

Market Scope: How Broad Should it Be?

What happens when your brand confuses customers to the point that they do not even know what you stand for anymore? The cost of such Read More

What Companies Can Learn From the Government Shutdown

What Companies Can Learn From the Government Shutdown

“The chief cause of failure and unhappiness is trading what you want most for what you want right now.”

Zig Ziglar

One columnist recently Read More