Mark Kolier
A member of Vistage for more than five years Mark is a partner in a new agency micro-network concept called www.moddern.com. With a particular expertise in direct and digital marketing, Mark has served both business-to-business and business-to-consumer clients by offering strategic consulting, creative services, digital marketing, direct response television and radio production, printing and mailing, and media buying services.
Marketing agencies are beginning to consider owning their own products and servicing them as an agency-client relationship. Always ahead of the trend, in 2000 Mark founded ecommerce application www.yourcover.com which has evolved into a leading provider of online user generated personalized magazine covers as well as ancillary products for a host of life stage events.
Having traveled extensively in China, in 2011 Mark launched a business unit focused on helping Chinese companies enter and succeed in the United States market as well as advising U.S. based companies on entering the marketplace in China. A dedicated student of Mandarin Mark has built a substantial network in China.
Mark writes regularly and has been published in a number of business and professional journals and has a blog that can be found at http://markkolier.wordpress.com
Recent Posts by Mark
Hubris is one of the great renewable resources.
- P. J. O’Rourke
It’s widely held that the best leaders do more than make things work Read More
It’s been four and one half months since my former company began the process of dissolution. While the fallout will have an impact on my Read More
Dominique Strauss-Khan, Elliot Spitzer, Mark Sanford, and more recently Anthony Weiner. My guess is those four names conjure up a pretty clear idea in your Read More
Groupon and Living Social are red hot as the two of the most successful online social couponing sites with IPO’s in the offing for both Read More
Since I am of a certain age (I was born when Ike was President of the U.S.), I have friends that refuse to engage on Read More
Despite all the talk about marketing via social networks, mobile marketing and digital display, the ‘traditional’ consistently performing channel – good old direct mail – Read More
Having opened an office in lower Manhattan in November, I have joined the ranks of commuters from the New York City suburbs- even it if Read More
I’m writing this on a mid-Monday afternoon just after the end of the Christmas Day Blizzard here in the Connecticut. We’ve had more than 18 Read More
For years, advertising agencies have worked to help their clients get a compelling message out to prospective customers in the hope that these prospects will Read More
After a somewhat encouraging Black Friday and ensuing holiday shopping weekend (up 6% over 2009) today is Cyber Monday and many feel this may be Read More
Running a company has many rewards. CEO’s and company Presidents are rewarded with impossibly long hours, dizzying responsibilities in many areas and the lives of Read More
I’ve been ‘using’ Foursquare’s location based application for about 9 months now. People ask me all the time WHY do I use Foursquare to let Read More
It isn’t even the China I grew up learning about. China is a country with a more than 5,000 year old history. Americans (and Westerners Read More
Now that the 33 men trapped in a mine in San Jose, Chile for 69 days have been rescued the world has breathed a collective Read More
Some time ago I posted that I wanted our company to be more global in scope – http://wp.me/pJX7l-Q. This afternoon I leave on an Read More
In thinking about today’s post I was determined to not post about what’s dominating my thoughts lately – China. I was having a little trouble Read More
Note: Since I am in no way any kind of economist my perspective is that of a layman.
It seems to me that economists and Read More
I’ve been a fan of the HBO show ‘Entourage’ since it debuted more than 5 years ago. It’s a half hour fun respite which offers Read More
I’ve been on a flight or maybe two that offered internet access this year but they were short flights – under 3 hours so it Read More
Like many of us I find that there hardly is enough time in a ten (ok 13 sometimes) hour work day to get all the Read More
The better question might be why haven’t I? The cable company that delivers our cable TV and internet service has been advertising a triple option Read More
If you live in a major city, (or even smaller town with a really hot restaurant) the process of making a reservation can be onerous, Read More
Are you getting what you pay for when it comes to marketing?
As U.S. and world economies bump along the bottom, customers repeatedly ask their Read More
Activision/Blizzard’s online role playing game World of Warcraft (WOW) continues to amaze me. With more than 11.5 million monthly subscribers it is one of the Read More
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