Robert Brands

Robert F. Brands is President and Founder of InnovationCoach.com, Author of “Robert’s Rules of Innovation” (Wiley, March, 2010), Innovation subject expert and speaker. Brands’ hands-on experience in bringing innovation to market spans decades, and includes the creation and improvement of product development processes and company culture. He has delivered on his pledge to bring “at least one new product per year to market”. Served as Managing Director of the Personal Care Division of Rexam Plastics representing about $1B in sales, with 25 sites worldwide, about 11,000 employees in three Business Units: Dispensing Systems, Make Up and HPC (custom molding). Rexam acquired Airspray NV, a worldwide leader in non-aerosol foam dispensers, in May of 2006. Under Brands’ stewardship as President of Airspray U.S. since 1998 and since 2004 as CEO of the Dutch public company, Airspray created the international market for instant foam dispensing. Here, Brands delivered consistent double-digit profitable growth. Brands earned a B.S. in Business Administration from HTS Eindhoven, The Netherlands. A Vistage Member, Member of Tulane University’s President’s Parent Council, Board member of Netherlands American Community Trust and Advisory Board member of several corporations.

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Recent Posts by Robert

Invitation to Innovate

Invitation to Innovate

Innovation is hardly a new term. Dating back as early as the 15th century, innovation comes from the Latin innovationem, noun of action Read More

Forecasting Innovation: Observe and Measure for Future Success

Forecasting Innovation: Observe and Measure for Future Success

When creating and forecasting innovation, it is vital to set metric goals and track these metrics. One of Robert’s Rules of Innovation, Observe and Measure Read More

Accountability Supports Sustainable Innovation

Accountability Supports Sustainable Innovation

Without risk there can be no innovation, but what happens when success is finally achieved?  In order to have sustainable innovation,  it must be driven Read More

Reframing Your Innovation Strategy in 2014

Reframing Your Innovation Strategy in 2014

Innovation “strategy” is no longer king. In today’s business world, uncertainty is virtually inescapable. It goes without saying that without risk, there can Read More

New Product Development Process: The Role of Design, R&D, and More

New Product Development Process: The Role of Design, R&D, and More

After getting your house in order it is time to move from ideation to the NPD processes.  The 3rd step in Robert’s Rules of Read More

Get your House in Order to Nurture New Product Development

Get your House in Order to Nurture New Product Development

It is all about proper planning, communication, and execution in order to make an idea work or for sustainable innovation to happen. Implementing innovation depends Read More

12 Days of Innovation: May You Stay Inspired in 2014!

12 Days of Innovation: May You Stay Inspired in 2014!

The season of eggnog and ugly sweater parties is here… threatening to slow momentum for even the most dedicated and business minded among us.  To Read More

The Sharp Edge of Innovation: How to Transform Your Marketplace

The Sharp Edge of Innovation: How to Transform Your Marketplace

It is no hidden secret that innovation is a necessity to compete in today’s marketplace. Often hailed as the Holy Grail for which every organization Read More

Training and Coaching for Game Changing Innovation

Training and Coaching for Game Changing Innovation

Innovate or die. Game changing innovation is hard. It is not simply the outcome of great ideas, but managing a holistic approach to innovate from Read More

Risk, Observation, and Measurement for the World’s Most Innovative Companies

Risk, Observation, and Measurement for the World’s Most Innovative Companies

Every year, Fast Company reveals its list of the world’s most innovative companies of the year. With the topic of innovation front and center, Read More

3 Ways to Encourage Innovation through Risk-Taking

3 Ways to Encourage Innovation through Risk-Taking

The global business strategists, Boston Consulting Group, report that risk aversion is the number 1 barrier to innovation.

Ray Kroc, the founder of McDonald’s Corporation Read More

How to Achieve Innovation Through Risk-Taking

How to Achieve Innovation Through Risk-Taking

How do people acquire and foster high levels of innovation in science, business, and sports?

While everyone is liking for the means to create the Read More

Value Creation: Optimize Your Sustainable Innovation Programs

Value Creation: Optimize Your Sustainable Innovation Programs

Following Robert’s Rules of Innovation, value creation is the key to optimizing sustainable innovation programs within your organization.  Successful innovation is the process of using Read More

Net Results Plus Net Rewards Equal Net Profits

Net Results Plus Net Rewards Equal Net Profits

Net Results, Net Rewards:  These two succinct yet powerful phrases define the last imperative of Robert’s Rules of Innovation.  The principle is essential; dynamic Read More

Innova(T)ion: Wisdom in Training and Coaching

Innova(T)ion: Wisdom in Training and Coaching

Why do so many companies falter, even while led by innovation champions and CEOs that are inspirational, hard-working, smart, driven, and expend major time and Read More

Innovation: Walking on the Edge

Innovation: Walking on the Edge

Innovation thrives on a diet of new ideas. It needs new views, fresh thinking; a different perspective from across the organization, from the center to Read More

Innovation Leadership Re-invented

Innovation Leadership Re-invented

Innovation is constantly taking place around us, from the mundane and simple, to the abstract and grand. Last night I was watching a video for Read More

Sustainable Innovation Meets Disruptive Innovation

Sustainable Innovation Meets Disruptive Innovation

Why is success so hard to sustain?

In order to succeed, everybody should be involved and engaged in innovation.  Innovation should be broad; from innovations Read More

Net Result, Net Reward: Engineering Sustainability

Net Result, Net Reward: Engineering Sustainability

  1. Do you track new product sales objectives?
  2. Is your NPD pipeline as robust as you’d like it to be?
  3. Do you reward people who contribute
  4. Read More

Sustainable Innovation Metrics

Sustainable Innovation Metrics

Of the 10 imperatives of Robert’s Rules of Innovation, Observe and Measure is one of the most vital. Innovation is ultimately about Return on Read More

Innovation From a “Gemba” Perspective

Innovation From a “Gemba” Perspective

When was the last time you approached your business as a customer?

Have you ever placed an order for your own product, and followed its Read More

The Lost Interview

The Lost Interview

“What ruined Apple was not growth … what ruined apple was values… They got very greedy … Instead of following the original trajectory of the Read More

If Ideas Are The Seeds Of Innovation…

If Ideas Are The Seeds Of Innovation…

Innovation is a product of human activity. Innovation keeps life interesting, yet it begins first, with ideation. The creation of a new thought or idea. Read More

2013 Innovation Resolution: Make Mistakes

2013 Innovation Resolution: Make Mistakes

At the beginning of every year, I pick one solid quote to live by for the year. This year, my quote comes from Neil Gaiman Read More

What Drives Innovation and Who Owns It?

What Drives Innovation and Who Owns It?

Ownership is one of the key imperatives of Robert’s Rules of Innovation. Most would agree that innovation is everyone’s responsibility, but employees can’t innovate Read More