Robert Brands
Robert F. Brands is President and Founder of InnovationCoach.com, Author of “Robert’s Rules of Innovation” (Wiley, March, 2010), Innovation subject expert and speaker. Brands’ hands-on experience in bringing innovation to market spans decades, and includes the creation and improvement of product development processes and company culture. He has delivered on his pledge to bring “at least one new product per year to market”. Served as Managing Director of the Personal Care Division of Rexam Plastics representing about $1B in sales, with 25 sites worldwide, about 11,000 employees in three Business Units: Dispensing Systems, Make Up and HPC (custom molding). Rexam acquired Airspray NV, a worldwide leader in non-aerosol foam dispensers, in May of 2006. Under Brands’ stewardship as President of Airspray U.S. since 1998 and since 2004 as CEO of the Dutch public company, Airspray created the international market for instant foam dispensing. Here, Brands delivered consistent double-digit profitable growth. Brands earned a B.S. in Business Administration from HTS Eindhoven, The Netherlands. A Vistage Member, Member of Tulane University’s President’s Parent Council, Board member of Netherlands American Community Trust and Advisory Board member of several corporations.
Recent Posts by Robert
As an innovation leader, you know how important a culture of sustained innovation is to the survival of your organization. However, there are many factors Read More
One of the hottest topics in business management today is open innovation. The concept uses an open business model for companies to “co-innovate” with Read More
Besides possessing creativity and resilience, the best innovators are the ones who can effectively communicate and “sell” their ideas to upper management. Innovators often have Read More
Every organization needs an Innovation champion. This very important role requires exceptional people skills and communication skills, and the ability to be a master consensus Read More
Innovation is an indispensable force that turns ideas into money. It is the lifeblood of any organization. In order to implement sustainable Innovation in 2012, Read More
Exactly 100 years ago December 17, an explorer found glory upon the Antarctic continent. One month later, his rival met a bitter, sad end. Yet, Read More
As the New Year approaches, it is the perfect time to reexamine the Innovation efforts for your organization. A strategy for sustainable innovation is key Read More
One of the first steps of achieving Innovation in the new product development process is to assemble a team. While the organization’s leader may be Read More
As a leader in your organization, you know how important sustainable Innovation is for increasing profit and shareholder value. It is time to take action Read More
Nearly every attempt at success is met with failures along the way, and properly managing those failures can actually benefit the Innovation process. As an Read More
Innovation is not a luxury to be placed on the back burner, but rather the lifeblood of any successful organization. Innovation builds brands, which leads Read More
A new law signed by President Obama this month could mean a speedier patent approval process for inventors across the country.
The Leahy-Smith America Invents Read More
Innovation is the lifeblood of any organization, and value creation is measured by a company’s intellectual property portfolio. As a business leader, you are responsible Read More
The U.S. business community is facing a war of intelligence attrition. Fortune 500s will see countless experienced knowledge workers walk out the door over the Read More
Every organization has a diverse group of personalities that respond differently to particular management styles. The creatives of an organization are often the group that Read More
In an organization, it’s human nature to resist change and to stick with the status quo that’s often more comfortable and safe. Some of your Read More
Innovation begins with just one great idea – built upon, tested, retested and executed with care. It can take thousands of ideas, over the course Read More
Electric cars seem like the socially conscious, feel-good investment among environmentally friendly consumers. In corporate boardrooms, the innovation seemed well liked indeed.
What’s not Read More
Expert Reveals Why Expensive Gas Will Be
The Fuel That Drives Innovations in Alternative Energy
Long lines at the gas pump weren’t the only product Read More
What is the ultimate purpose of Innovation in a business? The end goal is Return On Investment (ROI) for all Stakeholders. After all, the objective Read More
No matter if it’s a test score, sports game result or a sales figure, what we measure is what goes down in history. After all, Read More
When was the last time you experienced your product like it was your first time?
Product development is a process of cycles – followed by Read More
Successful and sustainable Innovation cannot be achieved without proper training and coaching from the leaders of an organization. Employees should be given the basic tools Read More
What defines successful Innovation? Innovation is the process of using intellectual capital to create new products or services that generate positive business results in Read More
R&D, Marketing, Sales, Finance, IT – you’re familiar with the most common departments within a standard company, and have likely been involved with one or Read More