Executive Street » Vistage Staff http://blog.vistage.com Your Daily Resource for CEO Thought Leadership Wed, 16 May 2012 17:07:11 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Your Daily Resource for CEO Thought Leadership Executive Street clean Executive Street gina.onativia@vistage.com gina.onativia@vistage.com (Executive Street) Vistage International Your Daily Resource for CEO Thought Leadership business, executive coaching, executive development, CEO, executive Executive Street » Vistage Staff http://blog.vistage.com/wp-content/plugins/powerpress/rss_default.jpg http://blog.vistage.com [Podcast] Appealing to the Emotional Side of Customers http://blog.vistage.com/marketing/podcast-appealing-to-the-emotional-side-of-customers/ http://blog.vistage.com/marketing/podcast-appealing-to-the-emotional-side-of-customers/#comments Mon, 14 May 2012 20:27:22 +0000 Vistage Staff http://blog.vistage.com/?p=10830 Jonah Lehrer is the best-selling author of the book “How We Decide,” a columnist for Wired Magazine and has also been a contributor Read More

]]> http://blog.vistage.com/marketing/podcast-appealing-to-the-emotional-side-of-customers/feed/ 0 Buying,Emotions,Jonah Lehrer,Selling Jonah Lehrer is the best-selling author of the book "How We Decide," a columnist for Wired Magazine and has also been a contributor to the New Yorker and New York Times Magazine - Highlights: - - The key elements that trigger emotions that cause peop... Jonah Lehrer is the best-selling author of the book "How We Decide," a columnist for Wired Magazine and has also been a contributor to the New Yorker and New York Times Magazine Highlights: - The key elements that trigger emotions that cause people to buy - Why brands are emotional shortcuts - The importance of storytelling to appeal to people's emotions - How to train your emotions to make better decisions - The secret sauce to Pixar's blockbuster success Executive Street clean 12:47 Podcast with Charles Murray on America’s Changing Culture http://blog.vistage.com/beyond-business/podcast-with-charles-murray-on-americas-changing-culture/ http://blog.vistage.com/beyond-business/podcast-with-charles-murray-on-americas-changing-culture/#comments Mon, 07 May 2012 20:14:35 +0000 Vistage Staff http://blog.vistage.com/?p=10756 In this podcast, Charles Murray speaks on current research pointing to the new class divisions in America as they relate to education. He challenges mainstream Read More

]]> http://blog.vistage.com/beyond-business/podcast-with-charles-murray-on-americas-changing-culture/feed/ 0 America,Charles Murray,Education In this podcast, Charles Murray speaks on current research pointing to the new class divisions in America as they relate to education. He challenges mainstream views in the US toward higher education and the management of intellectual talent, In this podcast, Charles Murray speaks on current research pointing to the new class divisions in America as they relate to education. He challenges mainstream views in the US toward higher education and the management of intellectual talent, the results of which affect innovation in the business world. Charles Murray, whose education includes a BA from Harvard and a PhD from MIT, is a political scientist, columnist, pundit and author of best-sellers like Coming Apart. He is also a famed co-author of the controversial book The Bell Curve. Murray has written many books and first became known around 1984 for his Losing Ground: American Social Policy 1950–1980, which discusses the American welfare system. Executive Street clean 5:43 Podcast with David Neeleman on Shaping Company Culture http://blog.vistage.com/business-leadership/podcast-with-david-neeleman-on-shaping-company-culture/ http://blog.vistage.com/business-leadership/podcast-with-david-neeleman-on-shaping-company-culture/#comments Mon, 07 May 2012 20:08:10 +0000 Vistage Staff http://blog.vistage.com/?p=10752 In this podcast, David Neeleman provides insight on building a great company culture and how it is essential for success as a CEO, with examples Read More

]]> http://blog.vistage.com/business-leadership/podcast-with-david-neeleman-on-shaping-company-culture/feed/ 0 Azul Brazilian Airlines,Company Culture,David Neeleman,David Neelman,JetBlue In this podcast, David Neeleman provides insight on building a great company culture and how it is essential for success as a CEO, with examples from his current Brazilian airline venture. - David Neeleman, Chairman and CEO of Azul Brazilian Airlines, In this podcast, David Neeleman provides insight on building a great company culture and how it is essential for success as a CEO, with examples from his current Brazilian airline venture. David Neeleman, Chairman and CEO of Azul Brazilian Airlines, has been a CEO or executive at companies of all sizes, in both the US and abroad. Neelman’s history in the airline industry runs deep, beginning with his co-founding of Morris Airlines in the ‘80s, which was later acquired by Southwest Airlines, and his career notably includes his launching of NewAir in 1999 that then became JetBlue, which he left in 2007. He also helped to create LiveTV, the first program to provide live in-flight television. Executive Street clean 6:27 Podcast with John Dwyer on Healthcare and Technology http://blog.vistage.com/technology/podcast-with-john-dwyer-on-healthcare-and-technology/ http://blog.vistage.com/technology/podcast-with-john-dwyer-on-healthcare-and-technology/#comments Mon, 07 May 2012 15:51:17 +0000 Vistage Staff http://blog.vistage.com/?p=10748 In this podcast, John Dwyer talks about how companies can better manage their health insurance and also how we can expect technology to play a Read More

]]> http://blog.vistage.com/technology/podcast-with-john-dwyer-on-healthcare-and-technology/feed/ 0 healthcare,Technology In this podcast, John Dwyer talks about how companies can better manage their health insurance and also how we can expect technology to play a role in the future of healthcare. - John Dwyer is Chairman of TelCare (www.telcare.com), In this podcast, John Dwyer talks about how companies can better manage their health insurance and also how we can expect technology to play a role in the future of healthcare. John Dwyer is Chairman of TelCare (www.telcare.com), a leader in mobile medical devices, and has held C-level positions in six emerging growth companies in various healthcare technology fields. Dwyer has been a frequent speaker on issues facing the industry and, as an attorney, his perspective is grounded in an understanding of the liability issues surrounding healthcare and technology. Executive Street clean 6:56 [Podcast] Social Media, Simplified http://blog.vistage.com/social-media/podcast-social-media-simplified/ http://blog.vistage.com/social-media/podcast-social-media-simplified/#comments Mon, 30 Apr 2012 21:37:45 +0000 Vistage Staff http://blog.vistage.com/?p=10614

Eve Mayer Orsburn, also known as the LinkedIn Queen and CEO of Social Media Delivered, explains how your business can have an

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]]> http://blog.vistage.com/social-media/podcast-social-media-simplified/feed/ 0 Eve Mayer Osburn,Simplified,Social Media,Strategy Eve Mayer Orsburn, also known as the LinkedIn Queen and CEO of Social Media Delivered, explains how your business can have an effective and efficient social media strategy. - On why your business needs a comprehensive social media strategy: - Eve Mayer Orsburn, also known as the LinkedIn Queen and CEO of Social Media Delivered, explains how your business can have an effective and efficient social media strategy. On why your business needs a comprehensive social media strategy: Social media is efficient, effective, and a less costly way to achieve certain goals. Can create opportunities in recruiting, research, funding and partnerships. On challenges companies encounter with social media: Companies don’t have clear-cut goals for social media: they don’t know why they’re doing it, they just think they should be. You need to ask 2 questions: What is your goal? Who is your audience? Then go after the people who are on those platforms. Often time management is a problem – understand that for each social media vehicle, you will need 32 hours PER MONTH to manage it properly. On social media best practices for businesses: One of the biggest frustrations with social media is trying to “manage it all.” You should instead focus on the one or two platforms that make sense for your business. For any size business, the issue is whether you should handle social media internally or outsource. The best plan is generally a mixture of both. For example, do you have someone internally who is good (or could be trained) at social media? Could you outsource Twitter while having an internal person handle Pinterest, or outsource on the weekends?   Executive Street clean 14:07 [Podcast] The Difference Between Working On Your Business vs. In Your Business http://blog.vistage.com/business-strategy-and-management/the-difference-between-working-on-your-business-vs-in-your-business/ http://blog.vistage.com/business-strategy-and-management/the-difference-between-working-on-your-business-vs-in-your-business/#comments Mon, 02 Apr 2012 17:31:27 +0000 Vistage Staff http://blog.vistage.com/?p=10359 Podcast with Speaker Nate Sachs   Podcast highlights:   - Why most people work in their businesses - Read More

]]> http://blog.vistage.com/business-strategy-and-management/the-difference-between-working-on-your-business-vs-in-your-business/feed/ 0 Leadership,Management,Nate Sachs Podcast with Speaker Nate Sachs -   - Podcast highlights: -   - - Why most people work in their businesses - - The difference between people who own business and business owners - - The essential activities that all business owners should be work... Podcast with Speaker Nate Sachs   Podcast highlights:   - Why most people work in their businesses - The difference between people who own business and business owners - The essential activities that all business owners should be working on - The key metrics that all business owners should be focusing on - The biggest mistakes that business owners make Executive Street clean 11:17 [Podcast] 3 Questions that Determine a Customer’s Buying Behavior http://blog.vistage.com/marketing/3-questions-that-determine-a-customers-buying-behavior/ http://blog.vistage.com/marketing/3-questions-that-determine-a-customers-buying-behavior/#comments Mon, 26 Mar 2012 20:42:15 +0000 Vistage Staff http://blog.vistage.com/?p=10254 Podcast with Rebecca Costa Podcast highlights: - How the price of a product impacts the percentage of time a Read More

]]> http://blog.vistage.com/marketing/3-questions-that-determine-a-customers-buying-behavior/feed/ 0 Consumer Behavior,Marketing,podcast,Rebecca Costa Podcast with Rebecca Costa - Podcast highlights: - - How the price of a product impacts the percentage of time a customer spends on each buying question - - Leveraging the right buying questions to speed up the sales cycle - Podcast with Rebecca Costa Podcast highlights: - How the price of a product impacts the percentage of time a customer spends on each buying question - Leveraging the right buying questions to speed up the sales cycle - Why everybody is in the Insurance business regardless of your product or service - The keys to preserving high prices for your product - Valuable lessons from high end car manufacturers that you can apply to any business - How to align your marketing with the key buying questions Executive Street clean 16:17 [Infographic] Hiring on the Minds of CEOs, Survey Says http://blog.vistage.com/economy/infographic-hiring-on-the-minds-of-ceos-survey-says/ http://blog.vistage.com/economy/infographic-hiring-on-the-minds-of-ceos-survey-says/#comments Thu, 26 Jan 2012 22:56:11 +0000 Vistage Staff http://blog.vistage.com/?p=9144 The employment picture in 2012 is looking pretty bright. Companies have kicked off the year by hiring more as the economy shows some strong signs Read More

]]> http://blog.vistage.com/economy/infographic-hiring-on-the-minds-of-ceos-survey-says/feed/ 0 Small Business Owners: Lower Taxes and Fewer Regulations Will Drive Continued Growth http://blog.vistage.com/economy/small-business-owners-lower-taxes-and-fewer-regulations-will-drive-continued-growth/ http://blog.vistage.com/economy/small-business-owners-lower-taxes-and-fewer-regulations-will-drive-continued-growth/#comments Thu, 12 Jan 2012 23:33:11 +0000 Vistage Staff http://blog.vistage.com/?p=8802 Vistage Chairman of the Board and CEO Rafael Pastor discusses “insourcing” and recent surging confidence among small business owners. He explains that recent Vistage CEO Confidence Read More

]]> http://blog.vistage.com/economy/small-business-owners-lower-taxes-and-fewer-regulations-will-drive-continued-growth/feed/ 0 Beaulieus: 2012 Will Be Recovery Year for Economy http://blog.vistage.com/economy/beaulieus-2012-will-be-recovery-year-for-economy/ http://blog.vistage.com/economy/beaulieus-2012-will-be-recovery-year-for-economy/#comments Wed, 04 Jan 2012 19:52:30 +0000 Vistage Staff http://blog.vistage.com/?p=8497 Economists Also Warn of Possible 2014 Recession

“2012 is going to be a recovery year … and it’s going be a year of economic expansion Read More

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