“Enchantment,” says speaker, author and web icon Guy Kawasaki, “is everything.”

But what does it mean to truly enchant?

“…it is beyond a level of influence and persuasion, it is really to a point where you have captured people’s imagination,” said Kawasaki at his recent Vistage National Chief Executive Conference presentation.

There’s a different level of relationship that comes when you’re trying to enchant your audience. You’ve gone from simply providing value—you have inspired, enlightened, educated.

We selected Kawasaki as our conference speaker because he knows how to enchant, and connect with customers in a new way. He knows that we can achieve this in many different ways—through inspirational stories, unexpected moments, and comic relief.

For this video, which we presented at the National Conference in San Diego, we decided to enchant our audience, and use laughter as our platform.

Vistage has prided itself over the last 50-plus years of being a leader amongst leaders in the business world. We help CEOs make better decisions that ultimately lead to better results.

But we also like to have a little fun.

In this world premiere of “The Group,” we take a few jabs at the Vistage experience starring a cast that knows it best-an actual Vistage group based out of Orange County, Calif. The video was produced by The Buddy Group and its COO/CFO Carl Katz, a Vistage member.

We hope you enjoy this lighter look at what Vistage has to offer…

To view the courage and strength that Vistage CEOs have, please view this post.