Marketing Archives -  Vistage Executive Street Blog

Insight on marketing your business and how changes today affect what you can do tomorrow. Our specially picked bloggers deliver information that will keep you making better decisions and doing more with less.

ROI-promising Benefits You Get from Mobile Marketing for Your Business

ROI-promising Benefits You Get from Mobile Marketing for Your Business

Consumer behavior has changed across time with the emergence of gadgets like phablet, mobile phones, and the like. In order to reach and to engage Read More

You and the Intersection of Marketing and Technology

You and the Intersection of Marketing and Technology

Historically, the thought that marketing and technology have anything in common is like comparing oil and water.  After all, we’re talking about left brain versus Read More

How Content Marketing Affects Your Overall Business Objectives

How Content Marketing Affects Your Overall Business Objectives

No business is too small that it can’t think big. Let your business, however small; be among those businesses or brands that will “put a Read More

How Identity Affects Consumer Decisions

How Identity Affects Consumer Decisions

In the fast-paced, information saturated culture we live in, it’s often more difficult than ever to pinpoint what will make your customers buy from you. Read More

Growth Gears: A Process Not a Cool Tool

Growth Gears: A Process Not a Cool Tool

We are all bombarded with messages about cool marketing tools that everyone needs to be using. They point to company X that did Y and Read More

The Secret Weapons on Creating Heroic Content

The Secret Weapons on Creating Heroic Content

We all know that “content is king,” but it is not just enough to write and hit the ‘publish’ button after every content that you Read More

A Question of Content Effectiveness

A Question of Content Effectiveness

As a content marketer, the effort to put together your product or services for exposure is no joke. It’s a herculean task: from making a Read More

7 Benchmarking Questions To Consider When Establishing a Marketing Budget

7 Benchmarking Questions To Consider When Establishing a Marketing Budget

What’s the Right Size for Your Marketing Budget? 

One of the first questions clients ask is what the appropriate spend or budget should be for Read More

6 Content Emotions That Would Improve Your Business Blog

6 Content Emotions That Would Improve Your Business Blog

Whenever a brand puts on a sale or launches a new product, customers easily decide based on what they feel. This is indeed true, since Read More

13 Things Great Content Marketing Leaders Say Every Morning

13 Things Great Content Marketing Leaders Say Every Morning

“When the going gets tough, the tough get going.”
“Go big or go home.”
“Impossible is an opinion.”

Ask anyone, especially a leader, and they’d Read More

The 5 Stages of Creativity

The 5 Stages of Creativity

Want more creativity and innovation inside your organization? Get less haphazard. Sounds counter intuitive – but hold that thought. Too often people confuse unbridled and Read More

The One Strategic Question Every Marketing Consultant Should Ask

The One Strategic Question Every Marketing Consultant Should Ask

When consulting with businesses, one of the fundamentals I look at is whether their business strategy and marketing efforts are in alignment. Just like a Read More

Some Pretty Shocking New Data About Marketing and Phone Calls

Some Pretty Shocking New Data About Marketing and Phone Calls

Calls are en vogue again. According to BIA Kelsey, 64% of businesses say inbound calls are their preferred type of lead. A call converts to Read More

The Difference Between Your Website Home Page and Your Landing Pages – Why You Need Both

The Difference Between Your Website Home Page and Your Landing Pages – Why You Need Both

If you’re like most business owners you’re probably doing a lot of your own marketing or maybe you have a couple of venders providing services Read More

Focus on Business Results Not Resources

Focus on Business Results Not Resources

Early in my prior business, I learned a valuable lesson about why it’s important to focus on business results. This lesson cost my team the Read More

Moving Marketing from a Cost to Revenue Center

Moving Marketing from a Cost to Revenue Center

Depending on the organization in which it exists, marketing can take on several personas.  Sometimes it is reactive and operationally oriented, managed by a “hair Read More

The Future of Marketing is in the Palm of Your Hand and on Your Phone

The Future of Marketing is in the Palm of Your Hand and on Your Phone

As one business owner to another, I know what it’s like to run a marketing campaign, to invest money in marketing tactics and then Read More

If Digital Marketing Agencies aren’t in the Marketing Business, what Business are They in?

If Digital Marketing Agencies aren’t in the Marketing Business, what Business are They in?

SEO, keywords, clicks, views, email campaign, brand image, community, cloud, web presence, mobile, apps and all those other words are things you pay a digital Read More

Using the Power of Storytelling to Get Your Marketing Heard

Using the Power of Storytelling to Get Your Marketing Heard

If you want to get your prospective customers’ attention—and stand out in your marketplace—you need to tell your story in a way that’s compelling, relevant Read More

How to Optimize Your Twitter Profile in 5 Easy Steps

How to Optimize Your Twitter Profile in 5 Easy Steps

Twitter is a fast-paced social network with over 240 million users. So, it can be easy for your profile to be overlooked if it’s not Read More

A Former Reporter Answers Your PR / Blogger Outreach Questions

A Former Reporter Answers Your PR / Blogger Outreach Questions

Before I became the lead gen, content marketing and PR manager for LogMyCalls, I was a TV news reporter and anchor. I worked in Read More

Every Day is the “Big Game” in the C-Suite

Every Day is the “Big Game” in the C-Suite

What Payton Manning, the Seattle Seahawks, and the C-Suite have in Common

Normally I would share a horse or cowboy analogy, but if you’ve read Read More

How Much Should You Spend on Marketing in 2014?

How Much Should You Spend on Marketing in 2014?

For years, there has been fervent debate on how much companies should spend on sales and marketing.  Entrepreneurs often struggle to find relevant benchmarks for Read More

The Holiday Harvest: 3 Crucial Marketing Tips for Small Businesses

The Holiday Harvest: 3 Crucial Marketing Tips for Small Businesses

The holidays are upon us and with them, the biggest shopping season of the year. In fact, this year Experian predicts that holiday sales will Read More

via LouisianaSeafoodNews.com

4 Types of Content Marketing Websites That Can Help Your Company

While there are clear benefits to positive media coverage, plenty of companies avoid the spotlight because they can’t control the final result. But now, with Read More