Marketing Archives -  Vistage Executive Street Blog

Insight on marketing your business and how changes today affect what you can do tomorrow. Our specially picked bloggers deliver information that will keep you making better decisions and doing more with less.

13 Things Great Content Marketing Leaders Say Every Morning

13 Things Great Content Marketing Leaders Say Every Morning

“When the going gets tough, the tough get going.”
“Go big or go home.”
“Impossible is an opinion.”

Ask anyone, especially a leader, and they’d Read More

The 5 Stages of Creativity

The 5 Stages of Creativity

Want more creativity and innovation inside your organization? Get less haphazard. Sounds counter intuitive – but hold that thought. Too often people confuse unbridled and Read More

The One Strategic Question Every Marketing Consultant Should Ask

The One Strategic Question Every Marketing Consultant Should Ask

When consulting with businesses, one of the fundamentals I look at is whether their business strategy and marketing efforts are in alignment. Just like a Read More

Some Pretty Shocking New Data About Marketing and Phone Calls

Some Pretty Shocking New Data About Marketing and Phone Calls

Calls are en vogue again. According to BIA Kelsey, 64% of businesses say inbound calls are their preferred type of lead. A call converts to Read More

The Difference Between Your Website Home Page and Your Landing Pages – Why You Need Both

The Difference Between Your Website Home Page and Your Landing Pages – Why You Need Both

If you’re like most business owners you’re probably doing a lot of your own marketing or maybe you have a couple of venders providing services Read More

Focus on Business Results Not Resources

Focus on Business Results Not Resources

Early in my prior business, I learned a valuable lesson about why it’s important to focus on business results. This lesson cost my team the Read More

Moving Marketing from a Cost to Revenue Center

Moving Marketing from a Cost to Revenue Center

Depending on the organization in which it exists, marketing can take on several personas.  Sometimes it is reactive and operationally oriented, managed by a “hair Read More

The Future of Marketing is in the Palm of Your Hand and on Your Phone

The Future of Marketing is in the Palm of Your Hand and on Your Phone

As one business owner to another, I know what it’s like to run a marketing campaign, to invest money in marketing tactics and then Read More

If Digital Marketing Agencies aren’t in the Marketing Business, what Business are They in?

If Digital Marketing Agencies aren’t in the Marketing Business, what Business are They in?

SEO, keywords, clicks, views, email campaign, brand image, community, cloud, web presence, mobile, apps and all those other words are things you pay a digital Read More

Using the Power of Storytelling to Get Your Marketing Heard

Using the Power of Storytelling to Get Your Marketing Heard

If you want to get your prospective customers’ attention—and stand out in your marketplace—you need to tell your story in a way that’s compelling, relevant Read More

How to Optimize Your Twitter Profile in 5 Easy Steps

How to Optimize Your Twitter Profile in 5 Easy Steps

Twitter is a fast-paced social network with over 240 million users. So, it can be easy for your profile to be overlooked if it’s not Read More

A Former Reporter Answers Your PR / Blogger Outreach Questions

A Former Reporter Answers Your PR / Blogger Outreach Questions

Before I became the lead gen, content marketing and PR manager for LogMyCalls, I was a TV news reporter and anchor. I worked in Read More

Every Day is the “Big Game” in the C-Suite

Every Day is the “Big Game” in the C-Suite

What Payton Manning, the Seattle Seahawks, and the C-Suite have in Common

Normally I would share a horse or cowboy analogy, but if you’ve read Read More

How Much Should You Spend on Marketing in 2014?

How Much Should You Spend on Marketing in 2014?

For years, there has been fervent debate on how much companies should spend on sales and marketing.  Entrepreneurs often struggle to find relevant benchmarks for Read More

The Holiday Harvest: 3 Crucial Marketing Tips for Small Businesses

The Holiday Harvest: 3 Crucial Marketing Tips for Small Businesses

The holidays are upon us and with them, the biggest shopping season of the year. In fact, this year Experian predicts that holiday sales will Read More

via LouisianaSeafoodNews.com

4 Types of Content Marketing Websites That Can Help Your Company

While there are clear benefits to positive media coverage, plenty of companies avoid the spotlight because they can’t control the final result. But now, with Read More

4 Killer Content Advertising Tools for Growing Your Business

4 Killer Content Advertising Tools for Growing Your Business

The digital space has become extremely crowded this last year with an increase in low quality and poorly written content. Major media sites show little Read More

Make Marketing Accountable: 6 Actions CEO’s Should Take in 2014

Make Marketing Accountable: 6 Actions CEO’s Should Take in 2014

I read with interest the recent HBR blog article How CMOs Can Get CFO’s on Their Side with great interest.  The authors content that “marketing Read More

5 Marketing Strategies Community Banks Use to Move Past Competitors

5 Marketing Strategies Community Banks Use to Move Past Competitors

A recent Wall Street Journal article by Francesco Guerrera, Lenders Looking All Too Similar, quoted a tycoon as stating he chose his financial services Read More

The GPS Girl’s Essential Roadmap for Marketing in Today’s World

The GPS Girl’s Essential Roadmap for Marketing in Today’s World

Having a clear plan of direction for your day, week, month, even the year ahead, just makes good sense both in business and life in Read More

Are You Attracting Real Customers or Looky Loos to Your Business?

Are You Attracting Real Customers or Looky Loos to Your Business?

The most common concern I hear when I suggest narrowing the focus of a marketing or sales message is “If we do that, we Read More

Center for Creative Leadership: What Happens When You Take Marketing Seriously?

Center for Creative Leadership: What Happens When You Take Marketing Seriously?

Greensboro N.C.’s Center for Creative Leadership (CCL) was a pioneer in understanding what makes a leader, and in applying this research through executive education.  Since Read More

Market Scope: How Broad Should it Be?

Market Scope: How Broad Should it Be?

What happens when your brand confuses customers to the point that they do not even know what you stand for anymore? The cost of such Read More

How to Write the Perfect Social Media Strategy

How to Write the Perfect Social Media Strategy

A well written, comprehensive Social Media Strategy (SMS) will give you, as a CEO, the visibility you need to make accurate decisions on allocating more, Read More

How to Avoid Wasting Money on a Speaker for Your Event

How to Avoid Wasting Money on a Speaker for Your Event

Just about every professional speaker should be able to engage and entertain your audience. But, if you want a lasting impact on the audience, follow Read More