Marketing Archives -  Vistage Executive Street Blog

Insight on marketing your business and how changes today affect what you can do tomorrow. Our specially picked bloggers deliver information that will keep you making better decisions and doing more with less.

To influence the market, influence the networks

To influence the market, influence the networks

 

There’s a myth in the B2B world that controlling the market is simple. Read More

From Facebook to football: one CEO’s journey to Super Bowl 50

From Facebook to football: one CEO’s journey to Super Bowl 50

When Vistage member Becky Sunseri began Tin Pot Creamery in 2012 as an ice cream of the month club, she had no idea that it Read More

A taller pair of pants

A taller pair of pants

How to make Contact Marketing work for you.

Most sales experts will tell you the days of cold calling are over. Whether you agree or Read More

6 resolutions to attract positive publicity in 2016

6 resolutions to attract positive publicity in 2016

A few Vistage members tell me they want to avoid any mention in the news media at all—positive or negative. But others realize that news Read More

Customer satisfaction surveys: 4 ways to get your customers to fill them out

Customer satisfaction surveys: 4 ways to get your customers to fill them out

In my last post, I outlined three key reasons why all companies, regardless of size or industry, should survey their customers to garner their Read More

To influence the market, be part of the networks

To influence the market, be part of the networks

Those of us who operate in the B2B world want to believe that when we have a GREAT product the “control the market” myth left Read More

The secret to marketing that actually produces sales

The secret to marketing that actually produces sales

Think back to just twenty years ago. If you had a problem to solve, what would you do? You might have asked some friends or Read More

What’s the Difference Between Sales and Marketing?

What’s the Difference Between Sales and Marketing?

Fridays with Vistage is a webinar series on relevant, timely and actionable business topics to help you generate results in your business. On Friday, September Read More

What The Millennial Audience Really Wants

What The Millennial Audience Really Wants

Millennials are a challenging generation. They are very diverse and very different. But if there is one demographic that needs to be understood really well Read More

McDonald’s Lures New Customers with Kale – Here’s Why

McDonald’s Lures New Customers with Kale – Here’s Why

Peanut butter and jelly. Cheese and crackers. Hamburgers and fries. Some things are just meant to go together. But eggs and…kale?

That last pairing might Read More

What Is Retargeting and Why Is It Important?

What Is Retargeting and Why Is It Important?

Most executives have at least a high-level understanding of SEO (search engine optimization) and PPC (pay-per-click advertising). However, a third type of Internet marketing, retargeting, Read More

Top 5 Reasons List-Style Content Will Work for You

Top 5 Reasons List-Style Content Will Work for You

The rise of websites like Buzzfeed, which mainly feature content in easy to read, engaging, visually appealing lists has made the lives of journalists a Read More

The Art & Science of Word-of-Mouth Marketing

The Art & Science of Word-of-Mouth Marketing

Recently, I was helping a number of young people to build business plans and develop marketing plans for new businesses. Overwhelmingly, their approach to marketing Read More

ROI-promising Benefits You Get from Mobile Marketing for Your Business

ROI-promising Benefits You Get from Mobile Marketing for Your Business

Consumer behavior has changed across time with the emergence of gadgets like phablet, mobile phones, and the like. In order to reach and to engage Read More

You and the Intersection of Marketing and Technology

You and the Intersection of Marketing and Technology

Historically, the thought that marketing and technology have anything in common is like comparing oil and water.  After all, we’re talking about left brain versus Read More

How Content Marketing Affects Your Overall Business Objectives

How Content Marketing Affects Your Overall Business Objectives

No business is too small that it can’t think big. Let your business, however small; be among those businesses or brands that will “put a Read More

How Identity Affects Consumer Decisions

How Identity Affects Consumer Decisions

In the fast-paced, information saturated culture we live in, it’s often more difficult than ever to pinpoint what will make your customers buy from you. Read More

Growth Gears: A Process Not a Cool Tool

Growth Gears: A Process Not a Cool Tool

We are all bombarded with messages about cool marketing tools that everyone needs to be using. They point to company X that did Y and Read More

The Secret Weapons on Creating Heroic Content

The Secret Weapons on Creating Heroic Content

We all know that “content is king,” but it is not just enough to write and hit the ‘publish’ button after every content that you Read More

A Question of Content Effectiveness

A Question of Content Effectiveness

As a content marketer, the effort to put together your product or services for exposure is no joke. It’s a herculean task: from making a Read More

7 Benchmarking Questions To Consider When Establishing a Marketing Budget

7 Benchmarking Questions To Consider When Establishing a Marketing Budget

What’s the Right Size for Your Marketing Budget? 

One of the first questions clients ask is what the appropriate spend or budget should be for Read More

6 Content Emotions That Would Improve Your Business Blog

6 Content Emotions That Would Improve Your Business Blog

Whenever a brand puts on a sale or launches a new product, customers easily decide based on what they feel. This is indeed true, since Read More

13 Things Great Content Marketing Leaders Say Every Morning

13 Things Great Content Marketing Leaders Say Every Morning

“When the going gets tough, the tough get going.”
“Go big or go home.”
“Impossible is an opinion.”

Ask anyone, especially a leader, and they’d Read More

The 5 Stages of Creativity

The 5 Stages of Creativity

Want more creativity and innovation inside your organization? Get less haphazard. Sounds counter intuitive – but hold that thought. Too often people confuse unbridled and Read More

The One Strategic Question Every Marketing Consultant Should Ask

The One Strategic Question Every Marketing Consultant Should Ask

When consulting with businesses, one of the fundamentals I look at is whether their business strategy and marketing efforts are in alignment. Just like a Read More