Social Media Archives -  Vistage Executive Street Blog

Social Media has become one of the most impactful concepts in business today. With frequent changes in this space the Social Media category wil keep you and your business ahead of the pack.

The Social Media CEO: How Social Media Can Enhance Your Brand

The Social Media CEO: How Social Media Can Enhance Your Brand

How much time would you say you’re spending on social media? As an executive of a small business, you should be spending quite a bit Read More

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Cheat Sheet for the Digital Age 2: Back with More

What follows is a continuation of my previous blog which offered explanations of colloquial internet terms I’m questioned about the most often during my presentations Read More

The Future of Marketing is in the Palm of Your Hand and on Your Phone

The Future of Marketing is in the Palm of Your Hand and on Your Phone

As one business owner to another, I know what it’s like to run a marketing campaign, to invest money in marketing tactics and then Read More

Social Media Cheat Sheet for the Digital Age

Social Media Cheat Sheet for the Digital Age

If there is ever a divide between digital marketers and the common CEO, it has to be about terminology. We in the industry love our Read More

How to Optimize Your Twitter Profile in 5 Easy Steps

How to Optimize Your Twitter Profile in 5 Easy Steps

Twitter is a fast-paced social network with over 240 million users. So, it can be easy for your profile to be overlooked if it’s not Read More

Is Social Media the New Primary Source of Visitors to Your Website?

Is Social Media the New Primary Source of Visitors to Your Website?

It’s not surprising that social media is becoming more and more a driver of new website visitors. After all, the numbers are staggering. There are Read More

10 Social Media Tips that Create Big Wins for Clients

10 Social Media Tips that Create Big Wins for Clients

People often ask me how my company, LiveWorld, helps the world’s biggest brands maximize the results of social. Their daunting task can involve managing hundreds Read More

Social Media and the Return of the Customer Relationship

Social Media and the Return of the Customer Relationship

Remember when sales were built on personal relationships with customers? I do.

My grandmother sold shoes for a Read More

How to Write the Perfect Social Media Strategy

How to Write the Perfect Social Media Strategy

A well written, comprehensive Social Media Strategy (SMS) will give you, as a CEO, the visibility you need to make accurate decisions on allocating more, Read More

Trigger the Aha! Moment: How to Recognize the Value of Social Media

Trigger the Aha! Moment: How to Recognize the Value of Social Media

Social media is too often categorized as younger people taking 250 selfies (self portrait pictures in case you were wondering) a night and posting them Read More

Blogging Drives Leads: How to Create a Blog Marketing Strategy

Blogging Drives Leads: How to Create a Blog Marketing Strategy

You might not be aware how closely connected blogging is to lead generation. Once you leave behind the notion that marketing consists of interruptive advertising Read More

Customer Loyalty: Do Your Customers Evangelize Your Business?

Customer Loyalty: Do Your Customers Evangelize Your Business?

Author and Business Strategist, Fred Reichheld, came up with the “The Ultimate Question”, based on the Net Promoter Score survey: “On a scale of one Read More

5 Hidden LinkedIn Tricks You Didn’t Know About

5 Hidden LinkedIn Tricks You Didn’t Know About

As an avid LinkedIn user, I have discovered some wonderful tips and tricks that don’t seem to be universally known to the LinkedIn community. Most Read More

How to Leverage Social Media as a Subject Matter Expert

How to Leverage Social Media as a Subject Matter Expert

In a world where entrepreneurs understand the need to be distinct, differentiation can prove to be elusive.  A plethora of new social networking tools are Read More

The Business of Social Media in Healthcare

The Business of Social Media in Healthcare

Social media is about sharing information with a group of like-minded individuals with similar interests. It is rapidly becoming the major media of tomorrow.

We Read More

How to Ensure Customer Service Success in Social Media

How to Ensure Customer Service Success in Social Media

Earlier this year, I published an article for Executive Street about a study I conducted evaluating the social customer service responsiveness of 14 of the Read More

Social Networks Exposed: 5 Ways to Drive Leads Using Social Media

Social Networks Exposed: 5 Ways to Drive Leads Using Social Media

If you do a Google search for “social networks” the results include 467 million entries. There are
articles on how important social media is to Read More

Digital Marketing Needs Inbound Marketing To Drive Real Results

Digital Marketing Needs Inbound Marketing To Drive Real Results

As business owners and CEOs, most of us have heard of the term digital marketing. This includes marketing tactics like websites, email marketing, banner advertising, Read More

The Great Social Customer Service Race: Top Brands Put To the Social Support Test

The Great Social Customer Service Race: Top Brands Put To the Social Support Test

Brand giants such as  Apple, Pepsi and Visa receive thousands upon thousands of messages per day on Twitter and it’s not reasonable for them to Read More

Social Media Fails

Social Media Fails

The eastern seaboard’s recent brush with Hurricane Sandy did a lot of damage, including some that was totally preventable.  No, this isn’t a rant about Read More

Which Social Media Platform is Best for Marketing Campaigns?

Which Social Media Platform is Best for Marketing Campaigns?

Social Media Delivered CEO and Vistage speaker, writer and member Eve Mayers Orsburn answers a question about choosing one social media network over another to Read More

[Video] Marketing to Older Generations Through Social Media

[Video] Marketing to Older Generations Through Social Media

Social Media Delivered CEO and Vistage speaker, writer and member Eve Mayer Orsburn answers an inquiry about the presence of older generations on social media. Despite the perceptions Read More

Social Media Is A Concern for Both Employers, Employees

Social Media Is A Concern for Both Employers, Employees

Most people see social media as a means of connecting to other people and being “transparent” to those outside their immediate circle. Especially in the Read More

How to Use SlideShare to Get More Leads for Your Business

How to Use SlideShare to Get More Leads for Your Business

Social media – it’s one of the hottest buzz words today. We get it—if you haven’t figured out how to use it in your personal Read More

5 Questions You Should be Asking About Social Media for Your Company

5 Questions You Should be Asking About Social Media for Your Company

1) What are our overall business goals?

What is the organization trying to achieve through its use of social media? Hint – the answer isn’t “Get Read More