This week on the CEO TV Show Robert Reiss interviews David Archibald President of Rolls-Royce motor cars North America. Mr. Archibald shares his unique look at the secret of Rolls-Royce brand success.
For 108 years and with over 45,000 color choices Rolls-Royce has epitomized quality and luxury in automobiles for over a century. The Rolls-Royce pinnacle brand has evolved to be an adjective that describes excellence in varied and diverse fields of enterprise. With a constant drive towards innovation while being true to their core corporate values Rolls-Royce has ensured they will excel where other luxury automobiles have failed. Never sacrificing quality and keeping customer satisfaction high Rolls-Royce has built an automotive brand that could be described as an entrepreneurs pinnacle car company.
Continuous and constant improvement have made Rolls-Royce one of the most respected and recognized brands on the market.
What can you do to improve your company’s brand? Just ask David Archibald President of Rolls-Royce. Rolls-Royce is the perfect example of quality, class and success. Learn from the leaders how to make your companies brand excel, whether you are in an already saturated market or just starting a new business.
Take advantage of David Archibald’s expert advice on this week’s episode of The CEO TV Show available on demand here.