John Paul DeJoria, founder and CEO of both Paul Mitchell Systems and Patron Spirits explained why eco and people friendly businesses are smart businesses on this weeks video interview. He used technology and innovation specifically as smart business strategies in helping both the planet and people.
“Technology leads to producing the best product possible. But in doing that, it can also be used to ensure the process itself is both eco friendly and people friendly. So at both Paul Mitchell Systems and Patron Spirit we make sure that technology is designed not just for issues of productivity. So technology is at the heart of sustainability,” DeJoria explained to me.