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Podcast with Rebecca Costa
Podcast highlights:
- How the price of a product impacts the percentage of time a customer spends on each buying question
- Leveraging the right buying questions to speed up the sales cycle
- Why everybody is in the Insurance business regardless of your product or service
- The keys to preserving high prices for your product
- Valuable lessons from high end car manufacturers that you can apply to any business
- How to align your marketing with the key buying questions