“Hey, Jeff: How can I get better at marketing one-to-one relationships?”
The best marketing messaging, and the best communications with your clients, comes from speaking to them as people.
This isn’t personalization — it’s customization. When people take the time to get to know clients as people, they can offer better services and better prepare themselves to expand their business with that client, as well.
This isn’t about creating a logo, it’s not about increasing your marketing spend. It’s about taking the time to get to know the people you do business with, and better customize your services to deliver what they need.
Jeffrey Hayzlett is a global business celebrity, former Fortune 100 C-suite executive, and leading business expert, cited in numerous books, magazines and newspapers worldwide, and a frequent television guest and commentator. He is executive producer of a number of global television projects and Celebrity Editor of the largest circulation social media and business magazines in the world. Visit his website at hayzlett.com.