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Jonah Lehrer is the best-selling author of the book “How We Decide,” a columnist for Wired Magazine and has also been a contributor to the New Yorker and New York Times Magazine

Highlights:

- The key elements that trigger emotions that cause people to buy

- Why brands are emotional shortcuts

- The importance of storytelling to appeal to people’s emotions

- How to train your emotions to make better decisions

- The secret sauce to Pixar’s blockbuster success