Podcast: Growing Your Business With Content

June 1, 2011 • Gina Onativia

Content marketing expert Michael Stelzner, founder of Technorati’s #1 small business blog in the world, Social Media Examiner, shares why it’s vital for businesses to create original content to drive their marketing efforts.

“When you create great content that starts around what your audience is interested in, you can attract them to you. Content marketing is a way to bring people to you by talking about things that are near and dear to their heart.”

—Michael Stelzner

Read the First Chapter of Mike’s New Book Launch!

Podcast: Play in new window | Download

In Marketing, Podcasts • Tagged content, Marketing, Mike Stelzner, Relationship Marketing, Social Media Examiner

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