Here at Executive Street, we often get questions about the importance of SEO in a marketing strategy. Several weeks ago, I wrote a blog post on 5 Basics CEOs need to know about SEO in which we covered the most basic SEO knowledge that may help CEOs interested in using this as a marketing strategy. To follow up on this series, we teamed up with Rand Fishkin, CEO of SEOmoz and SEO Thought Leader and were able to get answers to several questions from the Executive Street community. From where to begin when optimizing a brand new site to the latest things you need to know in the ever changing world of site optimization, Rand covers SEO topics that are top of mind.
If you have any feedback or any SEO tactics you like to use, share it in the comments below!
Here’s a list of links that Rand mentioned throughout the video that you may find useful:
SEO Beginner’s Guide:
Question 4: If my market is primarily local, how does that effect my SEO strategy?
Tool to check local business listings: http://getlisted.org
Question 5: We have found that by tracking the most widely used terms for our business that the terms do not change at all over the course of three months. As such, we have begun to review our meta tags quarterly. Is this the prudent thing to do?
Adwords Keyword Tool:
(remember, you should generally check the “exact” box to get the most accurate results).
Blog post about on-page optimization:
Question 9: Every SEO agency I talk to, tells me that I need to start a blog. Why this really something I need to do for SEO?
Most referenced tools:
Question 11: Is there a hot topic or controversial issue in the SEO Industry that companies need to know about?
Search engine news: http://searchengineland.com/
Question 12: Which website platform is best for SEO purposes? Everyone seems to be moving towards a Word Press type solution. Of platforms like Drupal, Word Press, Joomla and an alternative CMS solutions, what is best if I want to make sure search is a high priority for my website?
Featured Image Credit: http://www.flickr.com/photos/btouniversity/