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Why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake only to find ourselves drooling our way into temptation when the dessert tray rolls around? What are the forces that influence our behavior? Dan Ariely’s research is dedicated to answering these questions. In addition to his work at as a Professor at the Fuqua school ofBusiness, The Center for Cognitive Neuroscience, And the School of Medicine at Duke University, Dan is the New York Times Best Selling Author of the BooksPredictably Irrational and the Upside of Irrationality.

Highlights

• The surprising relationships between incentives and performance.
• How to make the work your employees do more meaningful for them
• Why people value the things they helped create more
• The keys to making sure you don’t become a victim of the not invented here bias

Resources

http://danariely.com/