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Simon Sinek is author of Start With Why: How Great Leaders Inspire Everyone to Take Action.  He’s worked with numerous organizations such as Microsoft, Mars, SAP, Intel 3M, and many others.

Highlights:

- The 3 levels that every organization operates on

- Why every great organization starts with purpose

- How and when we lose sight of our why

- What the Golden Circle is and how it overlaps with decision making part of the brain

- A tactical exercise to discover your why