Anthony Iannarino is the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company where he helps salespeople and sales organizations improve and reach their full potential.
Highlights to Shift Your Sales Strategy
- How to recognize a highly unprofitable “nightmare client”
- How to define your dream client
- What it means to create value for your clients
- How to become a strategic partner for your client
- Why competing by price is detrimental to your ability to provide value