Vistage Executive Street Blog News

From Sales to Service: Shifting Your Sales Strategy

Anthony  Iannarino is the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company where he helps salespeople and sales organizations improve and reach their full potential.

Highlights to Shift Your Sales Strategy

  • How to recognize a highly unprofitable “nightmare client”
  • How to define your dream client
  • What it means to create value for your clients
  • How to become a strategic partner for your client
  • Why competing by price is detrimental to your ability to provide value