Marketing Archives - Executive Street
![[Podcast] How to Draft Your Company’s Positioning Statement](http://blog.vistage.com/wp-content/uploads/2013/04/Susan-Silver-115x150.jpg)
Susan Silver is President of Argentum Strategy Group, a Chicago marketing strategy consulting firm. After spending 10 years in Brand Management at Kraft Foods and Read More
CEOs must consider a number of strategies for growing their companies. Should they diversify into new markets? Develop new products? Grow through acquisition? Making the Read More
There are five shifting values and consumer behaviors currently remaking America and the world. What are they and what do they mean to you as Read More
Do you recognize any of these company names: BackRub? Blue Ribbon Sports? Or Computing Tabulating Recording Corporation?
Probably not, but I bet you’ll recognize their Read More
The new year is well underway and Google has been the subject of a lot of recent news having just penalized the powerhouse UK flower Read More
Smartphones and tablets have disrupted every industry, and we are moving towards a society where the vast majority of our tasks are completed on our Read More
If someone is looking to do business with you, where do they find you?
If you’re the owner and your response is anything other than Read More
Every businessperson has had the experience of being asked, “what does your company do?” Sometimes we’re expecting this question and we’re ready to pounce with Read More
At the end of 2012, I was drawn to an article, “The Worst Product Flops of 2012”. There were some hugely successful product Read More
Brand giants such as Apple, Pepsi and Visa receive thousands upon thousands of messages per day on Twitter and it’s not reasonable for them to Read More
There’s a reason the new experts in marketing are so high on blogging and that’s because it contributes to a lead generating inbound marketing effort Read More
I read an article this week about the best and worst run states in America. I, like everyone else, have opportunities to read many Read More
As I have discussed on other recent blogs the lines between digital marketing and traditional marketing and PR are blurring rapidly. In some cases, such Read More
Marketing mix modeling artfully presents statistical analysis from sales and marketing data. It can be used for determining the impact that various marketing efforts have Read More
Lead theft is occurring every day on every single website. It is happening to you and your company, whether you know it or not. How Read More
Gini Dietrich and Geoff Livingston look really happy don’t they? Well, they should be happy. They are proud co-authors of one of the few marketing Read More
In my travels I routinely ask CEOs to identify their “Unique Selling Propositions”. Most often, the response I hear is “superior customer service”. To provide Read More
Marketing to a location is one of the most effective methods for making a national brand immediately relevant. Unfortunately, the practice is often expensive, cumbersome Read More
Social media – it’s one of the hottest buzz words today. We get it—if you haven’t figured out how to use it in your personal Read More
During the Reagan Administration, Herb Meyer served as Special Assistant to the Director of Central Intelligence and Vice Chairman of the CIA’s National Intelligence Council. Read More
One must contemplate the distinction between branding and rebranding. Rebranding is often miscast as an exercise in repairing one’s reputation. Some rebranding efforts focus on Read More
![[Podcast] 3 Questions that Determine a Customer’s Buying Behavior](http://blog.vistage.com/wp-content/uploads/2012/03/rebeccacosta-115x150.jpg)
Podcast with Rebecca Costa
Podcast highlights:
- How the price of a product impacts the percentage of time a customer spends on each buying Read More
I was very skeptical at first. It was March 2009, and a friend of mine had suggested that I “really should get on Twitter.” I Read More
You would have to be living under a rock not to have heard about the grass roots effort to capture Joseph Kony of the Lord’s Read More
Marketing and Sales have been dating for years and it’s no longer OK for Sales and Marketing to have a causal relationship. If Marketing is Read More
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