Social Media Archives - Executive Street

How to Determine Your Jumping-On Point

How to Determine Your Jumping-On Point

The number of new technology solutions geared toward helping companies do business better increases every day. Two areas where this is particularly true are customer Read More

Is Your Company Set Up Correctly to Win the Google Game?

Is Your Company Set Up Correctly to Win the Google Game?

If someone is looking to do business with you, where do they find you?

If you’re the owner and your response is anything other than Read More

LinkedIn Tips: A 12 Step Checklist for Optimizing Your Profile (Updated)

LinkedIn Tips: A 12 Step Checklist for Optimizing Your Profile (Updated)

Updated: 2/12/13

In an ideal world, job seekers would be recruited for a position without having to send out hundreds of resumes, recruiters would quickly Read More

The Great Social Customer Service Race: Top Brands Put To the Social Support Test

The Great Social Customer Service Race: Top Brands Put To the Social Support Test

Brand giants such as  Apple, Pepsi and Visa receive thousands upon thousands of messages per day on Twitter and it’s not reasonable for them to Read More

Social Media Fails

Social Media Fails

The eastern seaboard’s recent brush with Hurricane Sandy did a lot of damage, including some that was totally preventable.  No, this isn’t a rant about Read More

A Case Study in Content Marketing with Infographics

A Case Study in Content Marketing with Infographics

As I have discussed on other recent blogs the lines between digital marketing and traditional marketing and PR are blurring rapidly.  In some cases, such Read More

How to Combine SEO & Social Media to Form a Super Brand

How to Combine SEO & Social Media to Form a Super Brand

2012 has been a big year for Google’s search platform. Search relevancy drastically improved for users, but rich search result pages containing videos, news and Read More

8 Social SEO Strategies Your Business Can’t Ignore

8 Social SEO Strategies Your Business Can’t Ignore

It has become obvious that the line between social media and search engine optimization hasn’t just become blurred, it has vanished.  Most business owners and Read More

Marketing in the Round

Marketing in the Round

Gini Dietrich and Geoff Livingston look really happy don’t they?  Well, they should be happy.  They are proud co-authors of one of the few marketing Read More

Which Social Media Platform is Best for Marketing Campaigns?

Which Social Media Platform is Best for Marketing Campaigns?

Social Media Delivered CEO and Vistage speaker, writer and member Eve Mayers Orsburn answers a question about choosing one social media network over another to Read More

[Video] Marketing to Older Generations Through Social Media

[Video] Marketing to Older Generations Through Social Media

Social Media Delivered CEO and Vistage speaker, writer and member Eve Mayer Orsburn answers an inquiry about the presence of older generations on social media. Read More

Social Media Is A Concern for Both Employers, Employees

Social Media Is A Concern for Both Employers, Employees

Most people see social media as a means of connecting to other people and being “transparent” to those outside their immediate circle. Especially in the Read More

How to Use SlideShare to Get More Leads for Your Business

How to Use SlideShare to Get More Leads for Your Business

Social media – it’s one of the hottest buzz words today. We get it—if you haven’t figured out how to use it in your personal Read More

5 Questions You Should be Asking About Social Media for Your Company

5 Questions You Should be Asking About Social Media for Your Company

1) What are our overall business goals?

What is the organization trying to achieve through its use of social media? Hint – the answer isn’t  Read More

[Podcast] Social Media, Simplified

[Podcast] Social Media, Simplified

Eve Mayer Orsburn, also known as the LinkedIn Queen and CEO of Social Media Delivered, explains how your business can have an effective and efficient

Read More

Is Pinterest the yellow brick road to web traffic and gold?

Is Pinterest the yellow brick road to web traffic and gold?

When it comes to social media platforms, is Pinterest simply the dead-end, newest flavor of the month? Maybe so, but many indicators tell me otherwise. Read More

Do C-Suite Executives Understand the Value of Twitter?

Do C-Suite Executives Understand the Value of Twitter?

I was very skeptical at first. It was March 2009, and a friend of mine had suggested that I “really should get on Twitter.” I Read More

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Hey, Quit Searching on How to HATE!!! Why Do Small Businesses Hate SEO?

SEO, SEO, SEO. If you’ve done any sort of online marketing in the past five to ten years (and of course you have) then you’re Read More

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Paging Alex Trebek … Is Your Sale in JEOPARDY?

How often have you heard this one? “I know for sure I got the sale.”

How about this one? “They told me for sure I Read More

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Be a Rebel!!! Going UNTRADITIONAL: Social Media 102

“Traditional marketing will get you traditional results. Untraditional marketing will get you untraditional results.”

And in 2012, untraditional marketing means moving your spend from standard Read More

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Very PINTERESTing: How the Web’s Newest Social Media Sensation Can Help YOUR Biz …

Over the past weeks, there’s been an almost deafening buzz from the tech blogosphere about the latest social networking site to take the Web by Read More

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HEY!!! Look at Me, Look at Meee!!! Getting Ideas in Front of CEOs

“How can entrepreneurs get in front of CEOs and CMOs and get them to try new outside-of-the-box ideas, like a new approach to marketing?”

That Read More

Hit the Tweet Deck: Why CEOs Should Embrace Twitter

Hit the Tweet Deck: Why CEOs Should Embrace Twitter

Why should you want to have a Twitter account? Twitter, like LinkedIn and Facebook, is one of the most popular social media channels for businesses Read More

Assignment Selling: A Completely Different Approach to Sales in the Information Age

Assignment Selling: A Completely Different Approach to Sales in the Information Age

Have you ever heard the phrase ‘Assignment Selling’? Chances are, you haven’t, but let me assure you it may be the most important part Read More

[Infographic] 5 Ways to Leverage LinkedIn to Grow Your Business in 2012

[Infographic] 5 Ways to Leverage LinkedIn to Grow Your Business in 2012

Are you using social media to grow your business yet?

Many C-level executives already are. Data from the Q4 2011 Vistage CEO Confidence Index quashes Read More